Go Archipelago a study of Indonesian tourism and its marketing strategy in the UK.
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Go Archipelago a study of Indonesian tourism and its marketing strategy in the UK.

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Published by Oxford Brookes University in Oxford .
Written in English


Book details:

Edition Notes

Thesis (M.Sc.) - Oxford Brookes University, Oxford, 1997.

ContributionsOxford Brookes University. Business School.
ID Numbers
Open LibraryOL18901542M

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Focus Asia Indonesia Tourism to the Archipelago Here's a look at the position of the archipelago as it celebrates Visit Indonesia Year by Ronald O. Schansman THIS YEAR'S promotion of Visit Indonesia Year is partly a means of attracting tourists and partly a celebration of 45 years of independence for the by: 5. Indonesia Tourism: Policy and Strategy Purpose: Information ECONOMY 7th Tourism Ministerial Meeting Khabarovsk SAPTA NIRWANDAR Vice Minister TOURISM LAW NO 10/ INDONESIA SUSTAINABLE TOURISM DEVELOPMENT SUSTAINABLE TOURISM DEVELOPMENT Medium to Long Term 8 UNITED KING 74, 3, 9 CHINESE TAI 80, File Size: 2MB. The Archipelago National Park is the core subject in this strategy and has the potential to function as a drawing card for nature tourism in the region. The national park is uninhabited and therefore the more expanded Archipelago Sea Biosphere Reserve is also taken into account in this strategy. strategic marketing planning process is expanded onto external analysis, internal analysis, competitor analysis and SWOT analysis. Discussions of marketing mix in the travel and tourism industry complete the theoretical background chapter. The research part is chapter three and it includes discussions of quantitative and.

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