Published December 27, 1996
by Prentice Hall .
Written in English
|The Physical Object|
|Number of Pages||784|
Marketing Management. Marketing Management course note is designed to serve as an introduction to the theory and practice of will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects. Author(s): Prof. Natalie Mizik. Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of Marketing case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions, EFMD Case. "Marketing Management 15e with Indian Cases+Operations Management, 12e". Amazon has created a tiered performance-based incentives to encourage affiliates to sell more Amazon products. Amazon Marketing communications. In their SEC filings Amazon state that the aims of their communications strategy are (unsurprisingly) to: Increase customer traffic to our websites; Create awareness of our products and services.
Meripustak: Marketing Management and Communications in the Public Sector, Author(s)-Martial Pasquier; Jean-Patrick Villeneuve, Publisher-Routledge, Edition-2nd New edition, ISBN, Pages, Binding-Paperback, Language- English, Publish Year In this chapter, we discussed the ethics and social responsibility of an organization. Then we discussed ethical issues in various marketing communication instruments like advertising, sales promotions, etc. The main ethical issues in advertising are puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other Reviews:
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